It’s simply arresting.
For a couple of decades, some of the most unavoidable ads have been those signs behind the batter in baseball games, picked up by the cameras live and later in highlights.
Still, even as the ads switch throughout a game, they can lose star power.
Heavily exposed brands can fade into the background. Beers, telecom, airlines — all staples in the prime location — can run together. Even hospitals and casinos don’t exactly stand out any more.
But then, a sign pops up in a completely unexpected category and you do a double-take. How about bail bonds?
In San Diego, Aladdin Bail Bonds appears once a game during home Padres games — 81 times a season — ready for capture by Fox Sports San Diego and other networks’ cameras.